Advertising Campaign Design

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Advertising Campaign Design
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Pages: 257
Authors: Robyn Blakeman
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Type: BOOK - Published: 2011-08-15 - Publisher: Routledge

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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaig
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Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and
Advertising Campaign Design
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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaig
The Brains Behind Great Ad Campaigns
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Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser
Advertising Design by Medium
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Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how v