Advertising In Contemporary Consumer Culture

Download Advertising In Contemporary Consumer Culture full books in PDF, epub, and Kindle. Read online free Advertising In Contemporary Consumer Culture ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Advertising in Contemporary Consumer Culture

Advertising in Contemporary Consumer Culture
Author :
Publisher : Springer
Total Pages : 275
Release :
ISBN-10 : 9783319779447
ISBN-13 : 3319779443
Rating : 4/5 (443 Downloads)

Book Synopsis Advertising in Contemporary Consumer Culture by : Hélène de Burgh-Woodman

Download or read book Advertising in Contemporary Consumer Culture written by Hélène de Burgh-Woodman and published by Springer. This book was released on 2018-03-31 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattari’s notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new frame of reference that re-contextualises classical concepts of genre, platform and aesthetic categories. These diverse elements are embedded into a larger discussion of the resonance of contemporary advertising for consumer culture and the implications of the hybridity characteristic of convergent media platforms for understanding the potential of advertising in the twenty-first century. It offers a cutting-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media studies.


Advertising in Contemporary Consumer Culture Related Books

Advertising in Contemporary Consumer Culture
Language: en
Pages: 275
Authors: Hélène de Burgh-Woodman
Categories: Business & Economics
Type: BOOK - Published: 2018-03-31 - Publisher: Springer

DOWNLOAD EBOOK

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from con
Contemporary Consumer Culture Theory
Language: en
Pages: 310
Authors: John F. Sherry
Categories: Business & Economics
Type: BOOK - Published: 2017-05-25 - Publisher: Routledge

DOWNLOAD EBOOK

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that refle
Advertising in Contemporary Society
Language: en
Pages: 228
Authors: Kim B. Rotzoll
Categories: Business & Economics
Type: BOOK - Published: 1996 - Publisher: University of Illinois Press

DOWNLOAD EBOOK

Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in
Controversies in Contemporary Advertising
Language: en
Pages: 336
Authors: Kim Bartel Sheehan
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-07-18 - Publisher: SAGE Publications

DOWNLOAD EBOOK

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, polit
Advertising in Modern and Postmodern Times
Language: en
Pages: 249
Authors: Pamela Odih
Categories: Business & Economics
Type: BOOK - Published: 2007-04-30 - Publisher: SAGE

DOWNLOAD EBOOK

How does advertising position itself in consumer culture? In what ways does it ′create′ desire and wants? This richly illustrated, incisive text produces th