Advertising In New Formats And Media

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Advertising in New Formats and Media

Author	: Patrick De Pelsmacker
Publisher	: Emerald Group Publishing Limited
Total Pages	: 0
Release	: 2016-04-06
ISBN-10	: 1785603132
ISBN-13	: 9781785603136
Rating	: 4/5 (136 Downloads)

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Book Synopsis Advertising in New Formats and Media by : Patrick De Pelsmacker

Download or read book Advertising in New Formats and Media written by Patrick De Pelsmacker and published by Emerald Group Publishing Limited. This book was released on 2016-04-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advertising universe is changing rapidly. Communication technologies have given advertisers new platforms to communicate and promote their messages. This book provides conceptual overviews, literature reviews, research work, and developing viewpoints on the key issues, providing a valuable overview of insights into modern advertising practice.

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