Advertising Media Planning

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Advertising Media Planning

Author	: Larry D. Kelley
Publisher	: Routledge
Total Pages	: 0
Release	: 2012
ISBN-10	: 0765626357
ISBN-13	: 9780765626356
Rating	: 4/5 (356 Downloads)

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Book Synopsis Advertising Media Planning by : Larry D. Kelley

Download or read book Advertising Media Planning written by Larry D. Kelley and published by Routledge. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.

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Advertising Media Planning

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