Competitive Strategy Analysis For Agricultural Marketing Cooperatives
Author | : Ronald W Cotterill |
Publisher | : CRC Press |
Total Pages | : 247 |
Release | : 2019-03-11 |
ISBN-10 | : 9780429720413 |
ISBN-13 | : 0429720416 |
Rating | : 4/5 (416 Downloads) |
Download or read book Competitive Strategy Analysis For Agricultural Marketing Cooperatives written by Ronald W Cotterill and published by CRC Press. This book was released on 2019-03-11 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.