Ambush Marketing In Sports

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Ambush Marketing in Sports

Author	: Gerd Nufer
Publisher	: Routledge
Total Pages	: 173
Release	: 2013
ISBN-10	: 9780415626781
ISBN-13	: 0415626781
Rating	: 4/5 (781 Downloads)

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Book Synopsis Ambush Marketing in Sports by : Gerd Nufer

Download or read book Ambush Marketing in Sports written by Gerd Nufer and published by Routledge. This book was released on 2013 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties. Ambush Marketing in Sports is offering comprehensive analysis of the theoretical and practical implications of ambush marketing.

Ambush Marketing in Sports Related Books

Language: en
Pages: 173

Ambush Marketing in Sports

Authors: Gerd Nufer

Categories: Business & Economics

Type: BOOK - Published: 2013 - Publisher: Routledge

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Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an off

Language: en
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Ambush Marketing & the Mega-Event Monopoly

Authors: Andre M. Louw

Categories: Law

Type: BOOK - Published: 2012-06-06 - Publisher: Springer Science & Business Media

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This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal i

Language: en
Pages: 560

Encyclopedia of Sport Management

Authors: Pedersen, Paul M.

Categories: Sports & Recreation

Type: BOOK - Published: 2021-12-14 - Publisher: Edward Elgar Publishing

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Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport M

Language: en
Pages: 442

Sports Marketing and the Psychology of Marketing Communication

Authors: Lynn R. Kahle

Categories: Business & Economics

Type: BOOK - Published: 2004-04-12 - Publisher: Psychology Press

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This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.

Language: en
Pages: 173

Ambush Marketing in Sports

Authors: Gerd Nufer

Categories: Business & Economics

Type: BOOK - Published: 2013-03-20 - Publisher: Routledge

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Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an off