Applied Marketing

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Applied Marketing
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Pages: 386
Authors: Rochelle Grayson
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Type: BOOK - Published: 2021-06-21 - Publisher: John Wiley & Sons

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Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizatio
Applied Marketing
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Applied Marketing, 2e combines solid academic theory and practitioner experience to help students master the core concepts, gain experience applying marketing p
Applied Strategic Marketing
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This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory w
APPLIED MARKETING ANALYTICS USING SPSS
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Marketing analytics is important to today's business organizations as it lets them measure performance of their marketing resources and channels and in turn pla
Applied Marketing Analytics Using R
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Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing a