Applied Marketing And Social Research

Download or read book Applied Marketing and Social Research written by Ute Bradley and published by John Wiley & Sons Incorporated. This book was released on 1987 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of case studies which methodically explores major research techniques currently in use. These include qualitative research, attitude research, new product development, product testing and advertising research and trade-off techniques. The book shows just how marketing and social research can be applied to different problems and the type of results that can be achieved. Written by experts in the field of marketing research, it covers a diverse range of topics and presents a wide range of methodologies and marketing research applications.