Archaeology Is A Brand

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Archaeology Is a Brand!

Archaeology Is a Brand!
Author :
Publisher : Routledge
Total Pages : 197
Release :
ISBN-10 : 9781315434087
ISBN-13 : 1315434083
Rating : 4/5 (083 Downloads)

Book Synopsis Archaeology Is a Brand! by : Cornelius Holtorf

Download or read book Archaeology Is a Brand! written by Cornelius Holtorf and published by Routledge. This book was released on 2016-07 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Possessors of a widely recognized, positively valued and well-underpinned brand, archaeologists need to take more seriously the appeal of their work and its relationship to society and popular culture.


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Winner of Archaeological Institute of America's Felicia A. Holton Book Award • Winner of the Phi Beta Kappa Prize for Science • An Amazon Best Science Book