Artful Persuasion

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Artful Persuasion

Author	: Harry Mills
Publisher	: AMACOM Div American Mgmt Assn
Total Pages	: 324
Release	: 2000
ISBN-10	: 0814425259
ISBN-13	: 9780814425251
Rating	: 4/5 (251 Downloads)

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Book Synopsis Artful Persuasion by : Harry Mills

Download or read book Artful Persuasion written by Harry Mills and published by AMACOM Div American Mgmt Assn. This book was released on 2000 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peels away the mystery that surrounds the psychology of influence and reveals how the world's most persuasive politicians, advertisers, salespeople, and spin doctors work their magic. Case studies in human behavior, examples of masterful persuaders such as Churchill and Lincoln, and step-by-step guidelines help readers put the power of persuasion to work.

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Plato is a well-known critic of rhetoric, but in the Phaedrus, he defends the art of rhetoric, arguing that it can be perfected with the aid of philosophy. In R