Artificial Intelligence Along The Customer Journey

Download or read book Artificial Intelligence along the Customer Journey written by Ada Maria Barone and published by Springer Nature. This book was released on 2023-12-19 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different AI technologies play a role at different stages of the customer journey (e.g., from pre-purchase to post-purchase decisions). Covering a range of technologies, such as augmented reality, voice assistants, chatbots and robots, readers will be able to learn which strategies and AI solutions are more effective at different stages of the customer journey.