Asian Agribusiness Management Case Studies In Growth Marketing And Upgrading Strategies

Download or read book Asian Agribusiness Management: Case Studies In Growth, Marketing, And Upgrading Strategies written by Ralph D Christy and published by World Scientific. This book was released on 2018-08-16 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book of case studies is designed to provide useful information for instructional purposes and for those interested in the management of Asian agribusiness. This collected volume of case studies is organized around three major themes-growth, marketing, and upgrading strategies. Many of the cases herein were used in Advanced Agribusiness Workshops jointly organized by the Asian Productivity Organization and Cornell University held in Bangkok, Manila, and Bali. Through a case study-driven approach, this book offers an opportunity for students, policymakers, and business owners to consider the impact of key trends like value-addition, urbanization, the environment, regional integration, climate change, and technology on Asian agribusinesses.