Before the Brand
Author | : Alycia Perry |
Publisher | : McGraw Hill Professional |
Total Pages | : 244 |
Release | : 2003 |
ISBN-10 | : 0071393099 |
ISBN-13 | : 9780071393096 |
Rating | : 4/5 (096 Downloads) |
Download or read book Before the Brand written by Alycia Perry and published by McGraw Hill Professional. This book was released on 2003 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book schools businesspeople in the ABCs of traditional identity branding and describes successful long-term strategies for creating or refocusing brand identities for all types of products and services.