Beyond Multi Channel Marketing

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Beyond Multi-Channel Marketing

Beyond Multi-Channel Marketing
Author :
Publisher : Emerald Group Publishing
Total Pages : 267
Release :
ISBN-10 : 9781838676858
ISBN-13 : 1838676856
Rating : 4/5 (856 Downloads)

Book Synopsis Beyond Multi-Channel Marketing by : Maria Palazzo

Download or read book Beyond Multi-Channel Marketing written by Maria Palazzo and published by Emerald Group Publishing. This book was released on 2020-06-17 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.


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