Beyond the Startup
Author | : Ralf Specht |
Publisher | : Radius Book Group |
Total Pages | : 178 |
Release | : 2022-05-03 |
ISBN-10 | : 9781635769012 |
ISBN-13 | : 1635769019 |
Rating | : 4/5 (019 Downloads) |
Download or read book Beyond the Startup written by Ralf Specht and published by Radius Book Group. This book was released on 2022-05-03 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The greatest challenge of any startup and growth company is the transition from an early stage startup to a robust organization complete with a driving culture, contemporary leadership, organizational infrastructure and twenty-first-century operating methodologies. Ralf Specht provides inspiration, wisdom, and learnings gleaned from his role and experience in creating and scaling Spark 44, a Jaguar Land Rover joint venture, from concept to an award- winning global marketing communications company with well over a thousand employees in 18 countries in a few short years. In the high interest topic of startups focused on the beginning stages of entrepreneurship, Beyond the Startup fills a void in the entrepreneurial discussion on how to scale a second stage startup laying out, in practical terms, the tools and practices that made Spark44 a global powerhouse.