Boosting Tourism Development Through Intellectual Property Development

Download or read book Boosting Tourism Development through Intellectual Property Development written by World Intellectual Property Organization and published by WIPO. This book was released on 2021-04-23 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. Podcast Episode 2 -- Intellectual Property and Tourism https://www.wipo.int/podcasts/en/wkc/index.html