Bottom Of The Pyramid Marketing

Download Bottom Of The Pyramid Marketing full books in PDF, epub, and Kindle. Read online free Bottom Of The Pyramid Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Bottom of the Pyramid Marketing

Author	: Ramendra Singh
Publisher	: Emerald Group Publishing
Total Pages	: 234
Release	: 2018-12-03
ISBN-10	: 9781787145566
ISBN-13	: 1787145565
Rating	: 4/5 (565 Downloads)

DOWNLOAD EBOOK

Book Synopsis Bottom of the Pyramid Marketing by : Ramendra Singh

Download or read book Bottom of the Pyramid Marketing written by Ramendra Singh and published by Emerald Group Publishing. This book was released on 2018-12-03 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom of pyramid (BOP) through contributions by leading scholars in this domain, and embodies the knowledge that would be useful for marketing practice coming from top BOP marketing scholars.

Bottom of the Pyramid Marketing Related Books

Language: en
Pages: 234

Bottom of the Pyramid Marketing

Authors: Ramendra Singh

Categories: Business & Economics

Type: BOOK - Published: 2018-12-03 - Publisher: Emerald Group Publishing

DOWNLOAD EBOOK

BOP marketing practices are new and still evolving, despite the ground-level challenges, and several failures. This edited book extends the knowledge on bottom

Language: en
Pages: 305

The Fortune at the Bottom of the Pyramid

Authors: C. K. Prahalad

Categories: Business & Economics

Type: BOOK - Published: 2006 - Publisher: Pearson Prentice Hall

DOWNLOAD EBOOK

The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor peo

Language: en
Pages: 233

The Base of the Pyramid Promise

Authors: Ted London

Categories: Business & Economics

Type: BOOK - Published: 2016-01-06 - Publisher: Stanford University Press

DOWNLOAD EBOOK

As economic growth slows in the developed world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inha

Language: en
Pages: 140

Base of the Pyramid Markets in Asia

Authors: Marlen Gabriele Arnold

Categories: Business & Economics

Type: BOOK - Published: 2020-02-13 - Publisher: Routledge

DOWNLOAD EBOOK

The Innovation and Sustainability in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes, and various aspects o

Language: en
Pages: 289

Next Generation Business Strategies for the Base of the Pyramid

Authors: Ted London

Categories: Business & Economics

Type: BOOK - Published: 2011 - Publisher: FT Press

DOWNLOAD EBOOK

This book shares proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, will help allevia