Brand Breakthrough

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Brand Breakthrough
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"In Brand Breakthrough, you'll learn how to build a powerful brand personality that draws customers to you and leaves competitors in the dust. Pack with case st
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Is your small business or non-profit having trouble standing out in today's crowded and competitive markets? In your efforts to look legitimate, you're likely p
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If you want to succeed in today's hyper-competitive market, you want your brand to buzz. You want it to be a brand that people can't stop talking about, one tha
Breakthrough Zone
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A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthrou
Cultural Strategy
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How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and inno