Brand Driven Innovation

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Brand-driven Innovation

Brand-driven Innovation
Author :
Publisher : Bloomsbury Publishing
Total Pages : 210
Release :
ISBN-10 : 9782940439768
ISBN-13 : 2940439761
Rating : 4/5 (761 Downloads)

Book Synopsis Brand-driven Innovation by : Erik Roscam Abbing

Download or read book Brand-driven Innovation written by Erik Roscam Abbing and published by Bloomsbury Publishing. This book was released on 2010-10-25 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge. The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.


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Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship
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