Brand Essense

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Brand EsSense

Author	: Neil Gains
Publisher	:
Total Pages	: 0
Release	: 2014
ISBN-10	: 0749470011
ISBN-13	: 9780749470012
Rating	: 4/5 (012 Downloads)

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Book Synopsis Brand EsSense by : Neil Gains

Download or read book Brand EsSense written by Neil Gains and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine the importance of brand identity and especially the application of sensory principles to create a stronger brand, including the practical application of symbolism and storytelling in customer experience.

Brand EsSense Related Books

Language: en
Pages: 0

Brand EsSense

Authors: Neil Gains

Categories: BUSINESS & ECONOMICS

Type: BOOK - Published: 2014 - Publisher:

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Examine the importance of brand identity and especially the application of sensory principles to create a stronger brand, including the practical application of

Language: en
Pages: 219

Aaker on Branding

Authors: David Aaker

Categories: Business & Economics

Type: BOOK - Published: 2014-07-15 - Publisher: Morgan James Publishing

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"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six

Language: en
Pages: 327

Positioning for Advantage

Authors: Kimberly A. Whitler

Categories: Business & Economics

Type: BOOK - Published: 2021-09-07 - Publisher: Columbia University Press

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Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension b

Language: en
Pages: 576

The New Strategic Brand Management

Authors: Jean-Noël Kapferer

Categories: Business & Economics

Type: BOOK - Published: 2008 - Publisher: Kogan Page Publishers

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Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source

Language: en
Pages: 358

From Brand Vision to Brand Evaluation

Authors: Leslie De Chernatony

Categories: Business & Economics

Type: BOOK - Published: 2006 - Publisher: Elsevier

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Presenting the reader with practical applications for brand enhancement, this book helps to understand the implement strategies to strengthen brands. It offers