Brand Management 101

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Brand Management 101

Author	: Mainak Dhar
Publisher	: John Wiley & Sons
Total Pages	: 225
Release	: 2007-05-21
ISBN-10	: 9780470822296
ISBN-13	: 0470822295
Rating	: 4/5 (295 Downloads)

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Book Synopsis Brand Management 101 by : Mainak Dhar

Download or read book Brand Management 101 written by Mainak Dhar and published by John Wiley & Sons. This book was released on 2007-05-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace

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