Brand Storming

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Brand Storming

Brand Storming
Author :
Publisher : Palgrave Macmillan
Total Pages : 223
Release :
ISBN-10 : 1349308005
ISBN-13 : 9781349308002
Rating : 4/5 (002 Downloads)
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Book Synopsis Brand Storming by : M. Fioroni

Download or read book Brand Storming written by M. Fioroni and published by Palgrave Macmillan. This book was released on 2008-12-12 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.


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