Brand Vision Archetypes

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Brand Vision Archetypes

Brand Vision Archetypes
Author :
Publisher : Createspace Independent Publishing Platform
Total Pages : 188
Release :
ISBN-10 : 1523842296
ISBN-13 : 9781523842292
Rating : 4/5 (292 Downloads)

Book Synopsis Brand Vision Archetypes by : Peter Steidl

Download or read book Brand Vision Archetypes written by Peter Steidl and published by Createspace Independent Publishing Platform. This book was released on 2016-03-17 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present the neuromarketing foundation underlying the concept and application of Brand Vision Archetypes, clarify important issues including how many archetypes you should work with, how and when to use primary and secondary archetypes, how to avoid default and shadow archetypes, to the question of when you should change your brand vision archetype. The book includes a complete set of archetypes and guidelines for conducting a Brand Vision Archetype and a Touchpoint Engineering workshop, respectively. Kim is Head of Talent and Marketing with the Clemenger Group in Australia, which is BBDO's local advertising agency partner. Peter is a marketing consultant and neuromarketing expert who has worked with leading corporations in 20 countries on five continents.


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