Brand Warfare

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Brand Warfare

Brand Warfare
Author :
Publisher : McGraw Hill Professional
Total Pages : 216
Release :
ISBN-10 : 0071398503
ISBN-13 : 9780071398503
Rating : 4/5 (503 Downloads)
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Book Synopsis Brand Warfare by : David D'Alessandro

Download or read book Brand Warfare written by David D'Alessandro and published by McGraw Hill Professional. This book was released on 2002-09-13 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the methods used by John Hancock.


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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block w