Branding Iron
Author | : Charlie Hughes |
Publisher | : Racom Communication |
Total Pages | : 0 |
Release | : 2007 |
ISBN-10 | : 1933199040 |
ISBN-13 | : 9781933199047 |
Rating | : 4/5 (047 Downloads) |
Download or read book Branding Iron written by Charlie Hughes and published by Racom Communication. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With wit and humour, 'Branding Iron' uses lessons from the car business to guide readers in every business on a quest to build a world-beating brand that leaves a real mark, one made the old-fashioned way - burned in with a red hot iron. The authors do the tough analysis and ask questions that most boards of directors should be asking.