Branding Television
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Language: en
Pages: 227
Pages: 227
Type: BOOK - Published: 2012-03-12 - Publisher: Routledge
Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, ca
Language: en
Pages: 343
Pages: 343
Type: BOOK - Published: 2014-11-20 - Publisher: Routledge
Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that televis
Language: en
Pages: 236
Pages: 236
Type: BOOK - Published: 1999-08-30 - Publisher: Praeger
Until recently, profit in the television industry went to the owners of the conduit, the distributors of content. As the industry enters the digital age, the di
Language: en
Pages: 404
Pages: 404
Type: BOOK - Published: 2008 - Publisher: University of Chicago Press
From the Publisher: While critics have long disparaged commercial television as a vast wasteland, TV has surprising links to the urbane world of modern art that
Language: en
Pages: 171
Pages: 171
Type: BOOK - Published: 2005-07-19 - Publisher: CRC Press
Explains branding concepts, teaches how to measure brand equity, and suggests strategies to build brand equity.
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