Breakthrough Licensing A Disciplined Path To Profitable Brand Extensions

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Breakthrough Licensing: A Disciplined Path to Profitable Brand Extensions

Author	: Pete Canalichio
Publisher	: Brand Alive
Total Pages	: 153
Release	: 2019-01-01
ISBN-10	:
ISBN-13	:
Rating	: 4/5 ( Downloads)

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Book Synopsis Breakthrough Licensing: A Disciplined Path to Profitable Brand Extensions by : Pete Canalichio

Download or read book Breakthrough Licensing: A Disciplined Path to Profitable Brand Extensions written by Pete Canalichio and published by Brand Alive. This book was released on 2019-01-01 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Takes you through every stage of the process from identifying stretch-ready brands to implementing go-to-market strategies. Find out how to prospect licensees, perform due diligence, negotiate contracts, and more.

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