Broadening Cultural Horizons In Social Marketing

Download Broadening Cultural Horizons In Social Marketing full books in PDF, epub, and Kindle. Read online free Broadening Cultural Horizons In Social Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Broadening Cultural Horizons in Social Marketing

Broadening Cultural Horizons in Social Marketing
Author :
Publisher : Springer Nature
Total Pages : 304
Release :
ISBN-10 : 9789811585173
ISBN-13 : 9811585172
Rating : 4/5 (172 Downloads)

Book Synopsis Broadening Cultural Horizons in Social Marketing by : Rachel Hay

Download or read book Broadening Cultural Horizons in Social Marketing written by Rachel Hay and published by Springer Nature. This book was released on 2020-11-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.


Broadening Cultural Horizons in Social Marketing Related Books

Broadening Cultural Horizons in Social Marketing
Language: en
Pages: 304
Authors: Rachel Hay
Categories: Business & Economics
Type: BOOK - Published: 2020-11-09 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing appr
Social Marketing
Language: en
Pages: 577
Authors: Nancy R. Lee
Categories: Business & Economics
Type: BOOK - Published: 2023-04-18 - Publisher: SAGE Publications

DOWNLOAD EBOOK

Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nan
Accelerating Strategic Changes for Digital Transformation in the Healthcare Industry
Language: en
Pages: 426
Authors: Patricia Ordonez de Pablos
Categories: Computers
Type: BOOK - Published: 2023-05-30 - Publisher: Elsevier

DOWNLOAD EBOOK

Accelerating Strategic Changes for Digital Transformation in the Healthcare Industry discusses innovative conceptual frameworks, tools and solutions to tackle t
Biosecurity
Language: en
Pages: 287
Authors: Susan M Hester
Categories: Mathematics
Type: BOOK - Published: 2024-07-03 - Publisher: CRC Press

DOWNLOAD EBOOK

Biosecurity: A Systems Perspective provides an overview of biosecurity as a system of related components, actors, and risks. This book—directed to the biosecu
Cultural Intelligence for Marketers
Language: en
Pages: 281
Authors: Anastasia Karklina Gabriel
Categories: Business & Economics
Type: BOOK - Published: 2024-03-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Brands not only reflect culture but actively shape societal norms and values. Move beyond performative inclusive marketing and drive the cultural conversation.