Building The Brand Driven Business

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Building the Brand-Driven Business

Building the Brand-Driven Business
Author :
Publisher : Jossey-Bass
Total Pages : 320
Release :
ISBN-10 : 0787962554
ISBN-13 : 9780787962555
Rating : 4/5 (555 Downloads)

Book Synopsis Building the Brand-Driven Business by : Scott M. Davis

Download or read book Building the Brand-Driven Business written by Scott M. Davis and published by Jossey-Bass. This book was released on 2002-10-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.


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