Business Acumen For Strategic Communicators

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Drawing on Ragas and Culp’s prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practi
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Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn�
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The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at t
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Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business fu