Business To Business Direct Marketing

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Business to Business Direct Marketing
Language: en
Pages: 424
Authors: Robert W. Bly
Categories: Business & Economics
Type: BOOK - Published: 1998 - Publisher: McGraw Hill Professional

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Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader
The Fundamentals of Business-to-Business Sales & Marketing
Language: en
Pages: 259
Authors: John Coe
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: McGraw Hill Professional

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No B.S. Direct Marketing
Language: en
Pages: 196
Authors: Dan S. Kennedy
Categories: Business & Economics
Type: BOOK - Published: 2013-04-01 - Publisher: Entrepreneur Press

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Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this mark
Business to Business Marketing
Language: en
Pages: 381
Authors: Nick Ellis
Categories: Business & Economics
Type: BOOK - Published: 2010-11-25 - Publisher: Oxford University Press, USA

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The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in mod
Direct Marketing Management
Language: en
Pages: 472
Authors: Mary Lou Roberts
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Prentice Hall International (UK)

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This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.