Business To Business Direct Marketing
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Language: en
Pages: 424
Pages: 424
Type: BOOK - Published: 1998 - Publisher: McGraw Hill Professional
Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader
Language: en
Pages: 259
Pages: 259
Type: BOOK - Published: 2004 - Publisher: McGraw Hill Professional
Publisher Description
Language: en
Pages: 196
Pages: 196
Type: BOOK - Published: 2013-04-01 - Publisher: Entrepreneur Press
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this mark
Language: en
Pages: 381
Pages: 381
Type: BOOK - Published: 2010-11-25 - Publisher: Oxford University Press, USA
The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in mod
Language: en
Pages: 472
Pages: 472
Type: BOOK - Published: 1999 - Publisher: Prentice Hall International (UK)
This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
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