Campaign Communication And Political Marketing
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Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to t
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Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election c
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Type: BOOK - Published: 2018-06-14 - Publisher: Springer
Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaign