Case Studies for Business English
Author | : Erica J. Williams |
Publisher | : |
Total Pages | : 146 |
Release | : 2019-09-12 |
ISBN-10 | : 1938757599 |
ISBN-13 | : 9781938757594 |
Rating | : 4/5 (594 Downloads) |
Download or read book Case Studies for Business English written by Erica J. Williams and published by . This book was released on 2019-09-12 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Studies for Business English is designed for students of Business English in universities and vocational colleges. Studying case studies enables students to develop their analytical skills, critical and strategic thinking, understanding of business theory, business knowledge, and business communication skills. Students also enhance their ability to use and select thecorrect tool for business communication at the right time. They practice, experiment, get feedback, and gain practical skills. Case Studies for Business English is a course that is engaging, motivating, and pragmatic.Each unit contains an original case study text, exercises to develop understanding and communication of business tools and strategy, a step-by-step approach to case study analysis and report writing, as well as role plays and tips on developing businesscommunication skills for presentations and meetings. In addition, students can benefit from a full reference section with a step-by-step checklist for case study analysis, a guide for exam assessment, a selection of supplementary case study texts, and an answer key.CEFR level B2/C1