Cases In Health Care Marketing

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Cases in Health Care Marketing

Author	: John L. Fortenberry
Publisher	: Jones & Bartlett Learning
Total Pages	: 253
Release	: 2011
ISBN-10	: 9780763764487
ISBN-13	: 0763764485
Rating	: 4/5 (485 Downloads)

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Book Synopsis Cases in Health Care Marketing by : John L. Fortenberry

Download or read book Cases in Health Care Marketing written by John L. Fortenberry and published by Jones & Bartlett Learning. This book was released on 2011 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.

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