Cause Related Marketing

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Cause-Related Marketing

Cause-Related Marketing
Author :
Publisher : Springer Nature
Total Pages : 447
Release :
ISBN-10 : 9783030654559
ISBN-13 : 3030654559
Rating : 4/5 (559 Downloads)

Book Synopsis Cause-Related Marketing by : M. Mercedes Galan-Ladero

Download or read book Cause-Related Marketing written by M. Mercedes Galan-Ladero and published by Springer Nature. This book was released on 2021-03-27 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.


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Cause-Related Marketing
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Authors: M. Mercedes Galan-Ladero
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Type: BOOK - Published: 2021-03-27 - Publisher: Springer Nature

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This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innova
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