Chinas New Consumers

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China's New Consumers

Author	: Elisabeth Croll
Publisher	: Routledge
Total Pages	: 384
Release	: 2006-09-26
ISBN-10	: 9781134220540
ISBN-13	: 1134220545
Rating	: 4/5 (545 Downloads)

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Book Synopsis China's New Consumers by : Elisabeth Croll

Download or read book China's New Consumers written by Elisabeth Croll and published by Routledge. This book was released on 2006-09-26 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining economic trends with the author’s anthropological background, China’s New Consumers details the livelihoods and lifestyles of China's new and evolving social categories.

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China's New Consumers

Authors: Elisabeth Croll

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Combining economic trends with the author’s anthropological background, China’s New Consumers details the livelihoods and lifestyles of China's new and evol

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This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learne

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Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed

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What Chinese Want

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Categories: Business & Economics

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What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers a