Citizen Coke: The Making of Coca-Cola Capitalism
| Author | : Bartow J. Elmore |
| Publisher | : W. W. Norton & Company |
| Total Pages | : 455 |
| Release | : 2014-11-03 |
| ISBN-10 | : 9780393245936 |
| ISBN-13 | : 0393245934 |
| Rating | : 4/5 (934 Downloads) |
Download or read book Citizen Coke: The Making of Coca-Cola Capitalism written by Bartow J. Elmore and published by W. W. Norton & Company. This book was released on 2014-11-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Top