City And Enterprise

Download or read book Industrial Tourism written by Alexander H.J. Otgaar and published by Routledge. This book was released on 2016-05-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Industrial tourism presents opportunities, both in terms of income and as a tool of management, for individual firms who open their doors - and consequently their local regions - to the public. But how can these opportunities be organised in a way that enables both the city and the enterprise to take advantage? This book analyzes the conditions for successful industrial tourism development using case studies of Wolfsburg, Cologne, Pays de la Loire, Turin, Shanghai and Rotterdam, and makes astute recommendations for cities and companies with ambitions in this field.