City Branding

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City Branding

Author	: K. Dinnie
Publisher	: Springer
Total Pages	: 239
Release	: 2010-12-03
ISBN-10	: 9780230294790
ISBN-13	: 0230294790
Rating	: 4/5 (790 Downloads)

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Book Synopsis City Branding by : K. Dinnie

Download or read book City Branding written by K. Dinnie and published by Springer. This book was released on 2010-12-03 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

City Branding Related Books

Language: en
Pages: 239

City Branding

Authors: K. Dinnie

Categories: Business & Economics

Type: BOOK - Published: 2010-12-03 - Publisher: Springer

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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private

Language: en
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Destination Branding for Small Cities

Authors: Bill Baker

Categories: Business & Economics

Type: BOOK - Published: 2007 - Publisher: Destination Branding Book

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This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat

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City Branding

Authors: Alberto Vanolo

Categories: Architecture

Type: BOOK - Published: 2017-02-03 - Publisher: Taylor & Francis

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Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery

Language: en
Pages: 221

The Political Economy of City Branding

Authors: Ari-Veikko Anttiroiko

Categories: Business & Economics

Type: BOOK - Published: 2014-02-24 - Publisher: Routledge

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Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attra

Language: en
Pages: 186

City Branding and Promotion

Authors: Waldemar Cudny

Categories: Architecture

Type: BOOK - Published: 2019-04-15 - Publisher: Routledge

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This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urba