Collaborative Disruption

Download or read book Collaborative Disruption written by TOM. MUCCIO and published by University of Arkansas Press. This book was released on 2024-11 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collaborative Disruption is an insider's account of the relationship between two of the most successful companies on the planet--Walmart and Procter & Gamble--and the transformative impact their collaborative strategy has had on their business for more than thirty years, particularly in the retail industry. Their innovative partnership produced what has come to be known as the "one-company model," an approach that has fundamentally changed how suppliers and their retail customers interact with each other. Tom Muccio, who led the team at P&G that innovated this concept with Walmart, outlines how the two firms broke through silos, self-interest, short-termism, and suspiciousness to forge a mutually beneficial partnership focused on trust, shared information, and transparency. A masterclass in this model of collaboration that has been key to the success of several of the biggest companies around the world, Collaborative Disruption at its heart is a book about change management and vision.