Commercial Nationalism

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Commercial Nationalism

Author	: Zala Volcic
Publisher	: Springer
Total Pages	: 244
Release	: 2016-02-03
ISBN-10	: 9781137500991
ISBN-13	: 1137500999
Rating	: 4/5 (999 Downloads)

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Book Synopsis Commercial Nationalism by : Zala Volcic

Download or read book Commercial Nationalism written by Zala Volcic and published by Springer. This book was released on 2016-02-03 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book intervenes in discussions of the fate of nationalism and national identity by exploring the relationship between state appropriation of marketing and branding strategies on the one hand, and, on the other, the commercial mobilization of nationalist discourses.

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