Communication Of Innovations

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Communication of Innovations

Communication of Innovations
Author :
Publisher : SAGE
Total Pages : 264
Release :
ISBN-10 : 0761934774
ISBN-13 : 9780761934776
Rating : 4/5 (776 Downloads)
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Book Synopsis Communication of Innovations by : Arvind Singhal

Download or read book Communication of Innovations written by Arvind Singhal and published by SAGE. This book was released on 2006-07-05 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of 10 original essays honors the intellectual legacy of Everett M. Rogers (1931-2004), the pioneering and distinguished teacher-scholar of diffusion of innovations, communication networks, technology transfer, development communication, and the entertainment-education strategy. Well-known colleagues and contemporaries write on these topics that especially piqued Rogers' curiosity, and to which he made seminal and lasting contributions.


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Getting an innovation adopted is difficult; a common problem is increasing the rate of its diffusion. Diffusion is the communication of an innovation through ce