Competitive Dynamics in the Mobile Phone Industry
| Author | : C. Giachetti |
| Publisher | : Springer |
| Total Pages | : 246 |
| Release | : 2013-07-22 |
| ISBN-10 | : 9781137374127 |
| ISBN-13 | : 1137374128 |
| Rating | : 4/5 (128 Downloads) |
Book Synopsis Competitive Dynamics in the Mobile Phone Industry by : C. Giachetti
Download or read book Competitive Dynamics in the Mobile Phone Industry written by C. Giachetti and published by Springer. This book was released on 2013-07-22 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.
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