Conducting Market Research for International Business
Author | : S. Tamer Cavusgil |
Publisher | : Business Expert Press |
Total Pages | : 130 |
Release | : 2009-03-01 |
ISBN-10 | : 9781606490266 |
ISBN-13 | : 1606490265 |
Rating | : 4/5 (265 Downloads) |
Download or read book Conducting Market Research for International Business written by S. Tamer Cavusgil and published by Business Expert Press. This book was released on 2009-03-01 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.