Consumer Behavior And Culture

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Consumer Behavior and Culture

Author	: Marieke K. de Mooij
Publisher	: SAGE
Total Pages	: 473
Release	: 2019-06-10
ISBN-10	: 9781526471598
ISBN-13	: 1526471590
Rating	: 4/5 (590 Downloads)

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Book Synopsis Consumer Behavior and Culture by : Marieke K. de Mooij

Download or read book Consumer Behavior and Culture written by Marieke K. de Mooij and published by SAGE. This book was released on 2019-06-10 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.

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Language: en
Pages: 473

Consumer Behavior and Culture

Authors: Marieke K. de Mooij

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Type: BOOK - Published: 2019-06-10 - Publisher: SAGE

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Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in th

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Consumer Behavior and Culture

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The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The a

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Gender, Culture, and Consumer Behavior

Authors: Cele C. Otnes

Categories: Business & Economics

Type: BOOK - Published: 2012-04-27 - Publisher: Taylor & Francis

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This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of

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Culture and Consumption

Authors: Grant David McCracken

Categories: Business & Economics

Type: BOOK - Published: 1990-11-22 - Publisher: Indiana University Press

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"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." —Journal of Consumer Affairs "

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Consumer Culture and Society

Authors: Wendy Wiedenhoft Murphy

Categories: Social Science

Type: BOOK - Published: 2016-07-27 - Publisher: SAGE Publications

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Consumer Culture and Society offers an introduction to the study of consumerism and consumption from a sociological perspective. Author Wendy Wiedenhoft Murphy