Consumer Behavior And Culture

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Consumer Behavior and Culture

Consumer Behavior and Culture
Author :
Publisher : SAGE
Total Pages : 361
Release :
ISBN-10 : 9780761926696
ISBN-13 : 0761926690
Rating : 4/5 (690 Downloads)
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Book Synopsis Consumer Behavior and Culture by : Marieke K. de Mooij

Download or read book Consumer Behavior and Culture written by Marieke K. de Mooij and published by SAGE. This book was released on 2004 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.


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