Consumer Behavior And Insights

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Consumer Behavior and Insights

Consumer Behavior and Insights
Author :
Publisher : Oxford University Press, USA
Total Pages : 592
Release :
ISBN-10 : 0190857137
ISBN-13 : 9780190857134
Rating : 4/5 (134 Downloads)

Book Synopsis Consumer Behavior and Insights by : Diane Phillips

Download or read book Consumer Behavior and Insights written by Diane Phillips and published by Oxford University Press, USA. This book was released on 2020 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.


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