Consumer Behaviour And The Arts

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Consumer Behaviour and the Arts

Author	: François Colbert
Publisher	: Routledge
Total Pages	: 159
Release	: 2021-09-30
ISBN-10	: 9780429553707
ISBN-13	: 0429553706
Rating	: 4/5 (706 Downloads)

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Book Synopsis Consumer Behaviour and the Arts by : François Colbert

Download or read book Consumer Behaviour and the Arts written by François Colbert and published by Routledge. This book was released on 2021-09-30 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces a services marketing approach to the cultural sector Practical approach focuses on managerial decisions in the arts world Incorporates examples from across the arts sector

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Contemporary Issues in Marketing and Consumer Behaviour

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An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing