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Language: en
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Type: BOOK - Published: 2014-12-05 - Publisher: Routledge
This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphas
Language: en
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Type: BOOK - Published: 2014-12-05 - Publisher: Routledge
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 19
Language: en
Pages: 124
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Type: BOOK - Published: 2014-12-05 - Publisher: Routledge
Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the bi
Language: en
Pages: 294
Pages: 294
Type: BOOK - Published: 2014-12-05 - Publisher: Routledge
These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impac
Language: en
Pages: 92
Pages: 92
Type: BOOK - Published: 2014-11-27 - Publisher: Routledge
Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical