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Consumer Behaviour (RLE Consumer Behaviour)
Language: en
Pages: 210
Authors: Gordon Foxall
Categories: Business & Economics
Type: BOOK - Published: 2014-12-05 - Publisher: Routledge

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This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphas
Consumer Profiles (RLE Consumer Behaviour)
Language: en
Pages: 191
Authors: Barrie Gunter
Categories: Business & Economics
Type: BOOK - Published: 2014-12-05 - Publisher: Routledge

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Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 19
Capitalism and the Consumer (RLE Consumer Behaviour)
Language: en
Pages: 124
Authors: Fred Henderson
Categories: Business & Economics
Type: BOOK - Published: 2014-12-05 - Publisher: Routledge

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Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the bi
Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour)
Language: en
Pages: 294
Authors: Henri Baudet
Categories: Business & Economics
Type: BOOK - Published: 2014-12-05 - Publisher: Routledge

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These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impac
Consumer Education (RLE Consumer Behaviour)
Language: en
Pages: 92
Authors: Marion Giordan
Categories: Business & Economics
Type: BOOK - Published: 2014-11-27 - Publisher: Routledge

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Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical