Consumer Driven Electronic Transformation

Download or read book Consumer Driven Electronic Transformation written by Georgios I. Doukidis and published by Springer Science & Business Media. This book was released on 2005-12-14 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book focuses on the emerging techniques and technologies for supply chain management and collaboration as well as on the emerging relationships and the electronic transformations governing multichannel retailing. It aims at supporting retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. It also attempts to guide practitioners to effectively proceed in employing new technologies to ignite consumer enthusiasm. Similarly, the objective of this book is to help companies target more accurately consumer and shopper wishes with focused investments, in shorter time, and with more success.