Consumer Profiles Rle Consumer Behaviour

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Consumer Profiles (RLE Consumer Behaviour)

Consumer Profiles (RLE Consumer Behaviour)
Author :
Publisher : Routledge
Total Pages : 202
Release :
ISBN-10 : 9781317565857
ISBN-13 : 1317565851
Rating : 4/5 (851 Downloads)

Book Synopsis Consumer Profiles (RLE Consumer Behaviour) by : Barrie Gunter

Download or read book Consumer Profiles (RLE Consumer Behaviour) written by Barrie Gunter and published by Routledge. This book was released on 2014-12-05 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.


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